The Ministry of Overseas Affairs has released the “Peruvian Bicentennial Week in the Entire world” —an unparalleled marketing campaign to disseminate initial electronic content material, subtitled in English— which is being shared as a result of the social networks of 137 Peruvian embassies and consulates around the world.
The initiative has the assist of strategic associates and community media across five continents.
Artwork, tradition, and diversity
The digital campaign —which started on July 1 and will operate right up until July 23, in anticipation of the Bicentennial’s central day (July 28) — options a series of films, manufactured by the Specific Bicentennial Job, about ten Peruvians who develop the nation we want making use of their creative imagination.
Awaken to Peru
The audiovisual works “Peru: principal tourist points of interest” and “Trade prospective buyers for Peru” —prepared by PromPeru— are also aspect of the campaign.
The campaign is supported by additional excellent content material, these kinds of as a online video featuring “The best of the Good Nationwide Theater” —a selection of the most outstanding shows held at the primary theater phase in the country as very well as “MUNA-Wonderful Countrywide Museum” —a Television Peru software about the construction of what will be one of the most significant museums in Latin The united states.
The “Peruvian Bicentennial 7 days in the Earth” will also function an episode of a culinary Tv set display by renowned chef and Peruvian cuisine ambassador Gaston Acurio, which is dedicated to the heritage and evolution of ceviche.
Peruvian movie marketplace
In addition, the marketing campaign closes with a established of awarded Peruvian movies, as very well as videos for a virtual take a look at to a few exhibitions.