You’ve read of the Northern Territory’s CU in the NT slogan and Western Australia’s WAP marketing campaign, but that pales in comparison to South Australia.
A new catchphrase has been unveiled to attract vacationers to the region and it’s one particular hell of a sexual innuendo.
Visitors are urged to ‘go down south with your mouth’ in a tourism marketing campaign concocted about the state’s ‘under appreciated culinary scene’.
A press launch states: “In reaction to a yr of adversity and industrial hardship, the Flavor Down South marketing campaign positions South Australia as a place for fellow Australians with untapped probable.
“It aims to change the perception of people still to encounter Down South by advertising and marketing the one of a kind strengths in South Australia’s culinary and hospitality sector.
“While we can not journey overseas, South Australia is a mesh of thrilling, multicultural cuisine with industry staff from all around the globe calling it dwelling.
“Our varied pocket of Australia is house to entire world-class chefs, field-leading winemakers, and producers of the most sought soon after organic delights. Its comfortable local weather makes it possible for guests to delight in the greatest flavours with a backdrop of breathtaking purely natural landscapes and spectacular metropolitan areas.”
It’s undoubtedly an eye-catching slogan that has captured people’s awareness on social media who weren’t expecting to see this kind of filth on their timeline.
Lots of questioned whether or not it was an April Fool’s Working day joke that was fired off a several hrs early. But no, this is incredibly serious.
They also lower-key cherished it.
In accordance to the ABC, the slogan has its roots in the similar individuals who arrived up with the Northern Territory’s famous CU in the NT slogan from a couple of years back.
Even so, it truly is also described the marketing campaign is ‘unofficial’, that means the South Australian federal government has not formally accepted it as aspect of their branding.
Wager they won’t be upset if it qualified prospects to additional travellers nevertheless.
Flavor Down South representative Clarke Reid stated in a statement: “Down south is an unexplored goldmine of preferences and delights. It mightn’t have the glitz and glamour of some east-coast states, but you will find a good deal buzzing less than the hood down here. Australia has ranked 2nd in the world for its food stuff and wine ordeals.
“Which is just after cultural giant France and even a move ahead of Italy. SA is residence to the best eating in the region and we are 1 of the excellent wine capitals of the entire world. If Australia is second in the environment for foods and wine, and South Aus has the greatest eating in Australia, we reckon it’s about time you Style Down South.”